一、个人简介

周莎莎博士，副教授，硕士生导师。2016年毕业于浙江大学管理科学与工程专业，并获得管理学博士学位。2018年1月-2019年1月，美国德克萨斯大学奥斯汀分校访学。主持国家自然科学基金1项、教育部人文社会科学基金1项，参与国家级以及省部级项目多项。在Decision Support Systems, Technological Forecasting & Social Change, Internet Research, International Journal of Contemporary Hospitality Management, Electronic Commerce Research and Applications, Journal of Retailing and Consumer Services等国内外学术期刊发表论文20余篇。国际学术期刊Journal of Consumer Behaviour编委，其他多个国际学术期刊审稿人。

二、主持的科研项目

1. 2018.01-2020.12，国家自然科学基金青年项目，在线产品评论生成的动态性及其形成机制研究，项目编号：71701180。

2. 2024.01-2026.12，教育部人文社会科学青年基金项目，付费模式下知识共创的形成机理、作用机制及引导策略研究，项目编号：23YJC870015。

三、代表性论文

1. Shasha Zhou, Le Tu. How online review environment affects review generation behavior: A competing for attention perspective. Telematics and Informatics, 2023, 81, 101984.

2. Yuangao Chen, Shasha Zhou*, Wangyan Jin, Shenqing Chen. Investigating the determinants of medical crowdfunding performance: a signaling theory perspective. Internet Research, 2023, 33(3), 1134-1156.

3 Yuangao Chen, Yuqing Hu, Shasha Zhou*, Shuiqing Yang. Investigating the determinants of performance of artificial intelligence adoption in hospitality industry during COVID-19. International Journal of Contemporary Hospitality Management, 2023, 35(8), 2868-2889.

4. Yejie Hu, Shasha Zhou*. Will reviewer recommendation source and cured status bias review helpfulness in online health community? Online Information Review, 2023, 47(4), 680-696.

5.李婷婷,周莎莎*,陈远高,杨水清.信息线索对知识付费用户满意度的影响.图书情报知识, 2023, 40(5), 127-136.

6. Yuangao Chen, Xinjia Tong, Shuiqing Yang, Shasha Zhou*. Effects of intrinsic and extrinsic cues on customer behavior in live streaming: evidence from an eye-tracking experiment. Industrial Management & Data Systems, 2023, 123(9), 2397-2422

7. Xinjia Tong, Yuangao Chen, Shasha Zhou, Shuiqing Yang, Hui Jiang. Do atmospheric cues matter in live streaming e-commerce? An eye-tracking investigation. Electronic Commerce Research and Applications, 2023, 62, 101334.

8. Wangyan Jin, Yuangao Chen, Shuiqing Yang, Shasha Zhou, Hui Jiang, June Wei. Personalized managerial response and negative inconsistent review helpfulness: The mediating effect of perceived response helpfulness. Journal of Retailing and Consumer Services, 2023, 74, 103398.

9. Chuanmei Zhou, Shuiqing Yang, Yuangao Chen, Shasha Zhou, Yixiao Li, Atika Qazi, A. How does topic consistency affect online review helpfulness? The role of review emotional intensity. Electronic Commerce Research, 2023, 23, 2943–2978.

10. Shasha Zhou, Tingting Li, Shuiqing Yang, Yuangao Chen. What drives consumers’ purchase intention of online paid knowledge? A stimulus-organism-response perspective. Electronic Commerce Research and Applications, 2022, 52, 101126.

11. Shasha Zhou, Le Tu. The effect of social dynamics in online review voting behavior. Journal of Retailing and Consumer Services, 2022, 69, 103120.

12. Xinjia Tong, Yuangao Chen, Shasha Zhou, Shuiqing Yang. How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender. Journal of Retailing and Consumer Services, 2022, 67, 103031.

13. Yuangao Chen, Wangyan Jin, Yajie Hu, Shasha Zhou, Shuiqing Yang. Does managerial response moderate the relationship between online review characteristics and review helpfulness? Current Issues in Tourism, 2022, 25 (16), 2679-2694.

14. Jingjing Guo, Shasha Zhou*, Jin Chen, Qi Chen. How information technology capability and knowledge integration capability interact to affect business model design: A polynomial regression with response surface analysis. Technological Forecasting & Social Change, 2021, 170, 120935.

15. Suiqing Yang, Shasha Zhou*, Xiaoying Cheng. Why do college students continue to use mobile learning? Learning involvement and self-determination theory. British Journal of Educational Technology, 2019, 50(2), 626-637.

16. Shasha Zhou, Bin Guo. The order effect on online review helpfulness: A social influence perspective. Decision Support Systems, 2017, 93, 77-87.

17. Bin Guo, Shasha Zhou*. What makes population perception of review helpfulness: An information processing perspective. Electronic Commerce Research, 2017, 17, 585–608.

18. Bin Guo, Shasha Zhou*. Understanding the impact of prior reviews on subsequent reviews: The role of rating volume, variance and reviewer characteristics. Electronic Commerce Research and Applications, 2016, 20,147-158.

19. Bin Guo, Shasha Zhou*. Re-examining the role of attitude in information system acceptance: A model from the satisfaction-dissatisfaction perspective. Enterprise Information Systems, 2016, 10(4), 444-466.

20.邬溪羽,郭斌,周莎莎等.在线评论如何影响消费者:基于社会影响视角的整合框架.西安电子科技大学学报:社会科学版, 2015, 1, 1-18.

21.李枫林,周莎莎.虚拟社区信息分享行为研究.图书情报工作, 2011, 55(20), 48-51.

四、主讲课程

《大数据时代》（本科生），

《高级应用统计》（研究生）

五、奖励与荣誉

浙江财经大学优秀教师，2022

浙江财经大学优秀班主任，2022