一、个人简介

杨水清 管理学博士，副教授，硕士生导师，2012年毕业于华中科技大学管理科学与工程专业，获得管理学博士学位，浙江大学管理学院博士后，香港大学、德州大学泛美分校访问学者。

中国高被引学者（2020-2023），2022年入选斯坦福全球前2%顶尖科学家“终身科学影响力排行榜”，入选省级人才项目1项。

主要研究：新兴技术环境下消费行为与决策、商务智能与数据挖掘、数据要素与企业绩效、数字化转型与平台治理。以第一作者或通讯作者在《科研管理》、《管理学报》、《管理工程学报》、《Journal of Marketing Research》、《Information & Management》、《Decision Support Systems》等国内外重要管理学期刊（包括UTD24）上发表论文六十余篇，出版专著2部。获浙江省哲学社会科学优秀成果奖, Emerald最佳论文奖等奖项多项。

主持国家自然科学基金面上项目2项，主持中国博士后特别资助、教育部人文社科基金、浙江省社科重点基金、浙江省自然科学基金等省部级项目10余项。中国“双法”研究会计算机模拟分会理事。

电子邮件 yangshuiqing@zufe.edu.cn; d200877707@hust.edu.cn

通讯地址：杭州市下沙高教园区学源街18号浙江财经大学管理学院（邮编：310018）。

二、主讲课程

主讲课程：《数字化营销》（本科生）、《创业基础》（本科生）、《管理信息系统》（本科生）、《社会化商务行为分析》（硕士生）。

三、主持的主要基金项目

（1）国家自然科学基金面上项目：智联网环境下人机兼容与协作模式对人机团队绩效的影响研究：替代与增强双刃剑效应，（72371223），在研，2024.01-2027.12，主持。

（2）国家自然科学基金面上项目：移动互联网环境下O2O渠道整合与交互模式对顾客忠诚的影响:基于顾客体验视角,（71472163），结题，2015.01-2018.12，主持。

（3）教育部人文社会科学基金：协同视角下移动商务用户采纳行为及其干预机制研究，（13YJC63020）,结题，2013.01-2015.12，主持。

（4）浙江省哲学社会科学规划重点项目：MI-O2O渠道整合对顾客忠诚的作用机理：基于浙江企业的实证研究，（16NDJC019Z）,结题，2016.01-2018.12，主持。

（5）浙江省自然科学基金：新零售模式下感知互动性与顾客满意：线下数字化线索的驱动机制，（LY21G010040），2021.01-2023.12，主持。

（6）浙江省自然科学基金：全渠道整合对顾客体验的影响:社会化交互模式的调节效应，（LY18G020014），结题，2018.01-2020.12，主持。

（7）浙江省自然科学基金：跨渠道视角下移动商务用户采纳与持续使用行为研究，（LY14G010007）,结题，2015.01-2017.12，主持。

（8）教育部产学合作协同育人项目：基于眼动-脑电技术的神经营销学课程师资培训， 201901024019,结题，2019-09至2020-12，主持。

（9）中国博士后一等资助：MI-O2O渠道整合对顾客忠诚的影响：基于顾客体验视角，结题，2015.01-2016.12，主持。

（10）中国博士后特别资助：渠道整合与顾客体验：渠道交互模式的调节效应，结题，2016.01-2017.12，主持。

四、代表性著作

(1)杨水清,《消费者渠道扩展与选择行为研究》,北京:人民邮电出版社, 2015年

(2)杨水清,鲁耀斌《感知渠道整合与消费者行为研究》，北京:中国社会科学出版社，2021年

五、代表性论文

(1) Jiang, H., Messinger, P., Liu, Y., Lu, Z.,.S. Yang(杨水清) *，Li, G，Divergent versus Relevant Ads? How Creative Ads Affect Purchase Intention for New Products [J].Journal of Marketing Research, 2024. 61(2): 271-289. UTD24，通讯作者

(2) Y. Yang., Jianyue, X., Lesley,L.,S. Yang(杨水清)*., Thomas, C,Exploring Active and Passive Interactions in Social Networking Services: A Psychological Needs Perspective[J].Information Technology & People, 2023.ahead-of-print.https://doi.org/10.1108/ITP-07-2022-0563,通讯作者

(3) Li, Y., Hu, Y., &S. Yang(杨水清)*., Understanding social media users' engagement intention toward emergency information: the role of experience and information usefulness in a reciprocity framework [J].Information Technology & People,2023. 36(4): 1459-1483. 通讯作者

(4) Zhou, S., Li, T.,S. Yang(杨水清)*& Chen, Y., What drives consumers’ purchase intention of online paid knowledge? A stimulus-organism-response perspective [J].Electronic Commerce Research Applications, 2022. 52: 101126.通讯作者

(5) Zhou, C.,S. Yang(杨水清)*., Chen, Y., Zhou, S., Li, Y., & Qazi, A., How does topic consistency affect online review helpfulness? The role of review emotional intensity [J].Electronic Commerce Research, 2022: 1-36.通讯作者

(6) Zhang, M., Chen, Y., Zhang, S., Zhang, W., Li, Y., &S. Yang(杨水清)*., Understanding mobile learning continuance from an online_cum_offline learning perspective: A SEM_neural network method [J].International Journal of Mobile Communications, 2022. 20(1): 105-127.通讯作者

(7) Chen, Y.,S. Yang(杨水清)*., Zhang, s., & Yao, j., Does self-management of learning matter? Exploring mobile learning continuance from a valence framework perspective [J].International Journal of Mobile Communications, 2022. DOI: 10.1504/IJMC.2023.10045296通讯作者

(8)S. Yang(杨水清), Chuanmei, Z., & yuangao, C., Do topic consistency and linguistic style similarity affect online review helpfulness? An Elaboration Likelihood Model Perspective. [J].Information Processing and Management, 2021. 58(3): 102521.

(9) Chen, X., Ma, J., Wei, J., &S. Yang(杨水清)*., The role of perceived integration in WeChat usages for seeking information and sharing comments: A social capital perspective [J].Information & Management, 2021. 58(1): 103280.通讯作者

(10) Zhou, Y.,S. Yang(杨水清)*, li, y., chen, Y., Yao, J., & Qazi, A., Does the review deserve more helpfulness when its title resembles the content? Locating helpful reviews by text mining [J].Information Processing & Management, 2020. 57(2): 102179.通讯作者

(11) Li, Y., Wang, H., Zeng, X.,S. Yang(杨水清)*, & Wei, J., Effects of interactivity on continuance intention of government microblogging services: An implication on mobile social media [J].International Journal of Mobile Communications, 2020. 18(2): 420-442.通讯作者

(12)S. Yang,(杨水清)Zhou, Y., Yao, J., Chen, Y., &Wei, J., (2019). Understanding online review helpfulness in omnichannel retailing.Industrial Management & Data Systems.2019. 119(8): 1565-1580.

(13) Li, Y.,S. Yang(杨水清)*, S Zhang, W Zhang. Mobile social media use intention in emergencies among Gen Y in China: An integrative framework of gratifications, task-technology fit, and media dependency.Telematics and Informatics.2019,42: 101244.通讯作者

(14) Li, Y., H. Wang, X. Zeng,S. Yang(杨水清)*, and J. Wei, “Effects of interactivity on continuance intention of government microblogging services: An implication on mobile social media,”International Journal of Mobile Communications. 2020. 18(2): 420-442. SSCI,.通讯作者

(15)S. Yang(杨水清), S. Zhou, X. Cheng, Why do college students continue to use mobile learning? Learning involvement and self-determination theory,British Journal of Educational Technology(2019). vol. 52, No. 2, pp. 626-637.

(16) Y. Chen, S. Wang, J. Yao, Y. Li,S. Yang(杨水清)*, Socially responsible supplier selection and sustainable supply chain development: A combined approach of total interpretive structural modeling and fuzzy analytic network process,Business Strategy and the Environment 2018. 27(8): 1708-1719. SSCI, 通讯作者.

(17)S. Yang(杨水清), J. Hui, J. Yao, Y. Chen, J. Wei, Perceived values on mobile GMS continuance: Aperspective from perceived integration and interactivity,Computers in Human Behavior, 89 (2018) 16-26. SSCI

(18) Y. Li,S. Yang(杨水清)*, Y. Chen, J. Yao, Effects of perceived online–offline integration and internet censorship on mobile government microblogging service continuance: A gratification perspective,Government Information Quarterly, 35 (2018) 588-598. (*Corresponding author),SSCI

(19)S. Yang(杨水清), Y. Lu, P.Y.K. Chau, S. Gupta, Role of channel integration on the service quality, satisfaction, and repurchase intention in a multi-channel (online-cum-mobile) retail environment,International Journal of Mobile Communications, 15 (2017) 1-25. SSCI

(20)S. Yang(杨水清), B. Wang, Y. Lu, Exploring the dual outcomes of mobile social networking service enjoyment: The roles of social self-efficacy and habit,Computers in Human Behavior, 64 (2016) 486-496. SSCI

(21)S. Yang(杨水清), Y. Liu, J. Wei, Social capital on mobile SNS addiction: A perspective from online and offline channel integrations,Internet Research, 26 (2016) 982-1000. SSCI

(22)S. Yang(杨水清),Role of transfer-based and performance-based cues on initial trust in mobile shopping services: a cross-environment perspective,Information Systems and e-Business Management, 14 (2016) 1-24. SSCI

(23)S. Yang(杨水清), Y. Lu, Y. Chen, S. Gupta, Understanding consumers' mobile channel continuance: an empirical investigation of two fitness mechanisms,Behaviour & Information Technology, 34 (2015) 1135-1146. SSCI

(24)S. Yang(杨水清), Y. Chen, J. Wei, Understanding consumers' web-mobile shopping extension behavior: a trust transfer perspective,Journal of Computer Information Systems, 55 (2015) 78-87. SSCI

(25)S. Yang(杨水清), Understanding B2B customer loyalty in the mobile telecommunication industry: a look at dedication and constraint,Journal of Business & Industrial Marketing, 30 (2015) 117-128. SSCI

(26)S. Yang(杨水清), Y. Lu, B. Wang, L. Zhao, The benefits and dangers of flow experience in high school students’ internet usage: The role of parental support,Computers in Human Behavior, 41 (2014) 504-513. SSCI

(27)S. Yang(杨水清),Y. Wang, J. Wei. Integration and consistency between web and mobile services.Industrial Management & Data Systems, 2014, 114 (8): 1246-1269.SSCI

(28)S. Yang(杨水清), Y. Lu, P. Chau. Why Do Consumers Adopt Online Channel? An Empirical Investigation of Two Channel Extension Mechanisms,Decision Support Systems.2013, 54(2): 858-869.SSCI

(29)S. Yang(杨水清),Y. Lu, S. Gupta. An empirical investigation of mobile services' cross-category promotions.International Journal of Mobile Communications, 2013, 11 (6): 580-596.SSCI

(30) Y. Lu,S. Yang(杨水清)*, P. Chau. Dynamics between Trust Transfer Process and Intention to Use Mobile Payment Services: a cross-environment Perspective,Information & Management, 48(8)(2011) 393-403. (SCI/SSCI）(*Corresponding author)

(31)S. Yang(杨水清), Y. Lu, L. Zhao, S. Gupta, Empirical investigation of customers' channel extension behavior: Perceptions shift toward the online channel,Computers in Human Behavior, 27(5) (2011) 1688-1696.SSCI

(32)S. Yang(杨水清), Y. Lu, S. Gupta, Y. Cao, R. Zhang. Mobile payment services adoption across time: an empirical study of the effects of behavioral beliefs, social influences, and personal traits,Computers in Human Behavior, 2012, 28 (1): 129-142.SSCI

(33)S. Yang(杨水清), Y. Lu, S. Gupta, Y. Cao. Does context matter? The impact of use context on Mobile Internet Adoption.International Journal of Human-Computer Interaction. 2012, 28 (8): 530-541.SSCI.

六、主要奖项

(1)杨水清,《消费者渠道扩展与选择行为研究》,浙江省人民政府,浙江省第19届哲学社会科学优秀成果奖,三等奖, 2017年

(2)杨水清;刘渊*;Wei, June,《Social capital on mobile SNS addiction A perspective from online and offline channel integrations》, Emerald Publisher, Emerald Publisher年度最佳论文奖, 2017年