Wang Jianming  CV

Ph.D., Prof.

Wang Jianming, Male, born in Jan 1979 in Jingjiang, Jiangsu province.

Ph.D., Prof., Now is in Business Administration College,  Zhejiang University of Finance & Economics.

B.A. in Economics, Southwest University of Finance&  Economics,   China

M.A. in Management, Hangzhou Insitute of Commerce (now is called Zhejiang Gongshang University), China

Ph.D. in Marketing Management, Zhongnan University of Economics & Law,   China

E-mail: sjwjm#zufe.edu.cn；sjwjm#qq.com

Add: Business Administration College, Zhejiang University of Finance& Economics, 18 Xueyuan Street, Xiasha Higher Education Zone, Hangzhou,  Zhejiang, 310018, P. R. China.

I graduated from Southwest University of Finance& Economics in 2000, and received my Bachelor degree in Economics. In 2003, I graduated from Hangzhou Institute of Commerce (now is called Zhejiang Gongshang  University) and received my Master Degree in Management. In 2007, I graduated from Zhongnan University of Economics & Law and received my Ph.D. in Management. Now I specialized in green marketing, social marketing and consumer behavior. I have published 5 monographs and more than 60 papers in Chinese journals.

Research Interests:

Consumer’s green consumption behavior (Determinants and intervention policy of consumer’s green consumption behavior)

Journal Articles

[1]      Wang Jianming, Wu Longchang, The Impact of Emotions on the Intention of Sustainable Consumption Choices: Evidence from a big City in an Emerging Country, Journal of Cleaner Production, 2016, (126), SCI.

[2]      Wang Jianming, Yam R C M, Tang E P Y, Ecologically Conscious Behavior of Urban Chinese Consumers: The Implications to Public Policy in China , Journal of Environmental Planning and Management, 2013, 56(7), SSCI.

[3]      Wang Jianming, A Measurement of Public’s Resource-Saving& Environment-Protecting Consumer Behavior: Characteristics, Motivations and Classifications, China Population Resources and Environment, 2010, (6).

[4]      Wang Jianming, A Test of Public Resource-Saving& Environment-Protecting Consumer Behavior: An Empirical Study and Its Public Policy Implications, Consumer Economics, 2008,(4).

[5]      Wang Jianming, An Empirical Analysis of Conservation-Conscious Consumption Behavior of City Residents: And Its Public Policy Innovation Implications, Economist (Chinese), 2007,(1).

[6]      Wang Jianming, An Empirical Analysis of Recycling Behavior of City Residents and Its Policy Implications, Finance and Trade Research, 2007, (1).

[7]      Wang Jianming, He Aizhong, Psychological Attribution and Policy Paths of Consumer’s Low Carbon Consumption Behavior: An Exploratory Research Based On Grounded Theory, Nankai Business Review, 2011,(4).

[8]      Wang Jianming, Internal Marketing in a Changing Time——Behavior Segmentation and Marketing Strategy Mix, Proceedings of The Fourth Wuhan International Conference on E-business, Alfred University Press, 2005, (6).

[9]      Wang Jianming, Li Yinghao, Intervention Policy of Reducing Household Direct Carbon Emission and its Effects: A Review of Related Experiment Study in Developed Countries, Collected Essays on Finance and Economics, 2012,(5).

[10]  Wang Jianming, Liu Zhikuo, Xu Jiazheng, Who Cares More about the Environment？——An Empirical Study Based on CHIPS Data, Jianghuai Tribune, 2011,(4).

[11]  Wang Jianming, The Research of the Determinants of Public Reducing& Recycling Behavior, Jianghuai Tribune, 2010,(3).

[12]  Wang Jianming, Theoretical Research on Sustainable Consumption Regulation: Connotation, Objective and Mechanisms, Zhejiang Social Sciences, 2011,(12).

[13]  Wang Jianming, Wang Junhao, The Model of Determinants of Public’s Low Carbon Consumption Behavior and its Regulatory Policy: A Exploratory Research Based On Grounded Theory, Management World, 2011,(4).

[14]  Wang Jianming, Why Do Consumers Recycle?——An Empirical Analysis of the Determinants of City Consumers’ Recycling Behavior, China   Industrial Economics, 2007,(9).

[15]  Wang Jianming, Zheng Ranran, The Mechanism of Psychological Characteristics Affect Consumers’ Ecologically Conscious Behavior, Chinese Journal of Management, 2011,(7).

Books

Wang Jianming, Experimental study on the effect of carbon emission reduction policy in Consumption, Science Press, 2016.

Wang Jianming, Consumers’ Resource-Saving & Environment-Protecting Behavior and its Mechanism: Theoretical Framework, Empirical Test, and Regulatory Policy, China Social Sciences Press, 2010, 3.