Prof. Shen Yuelin
School of Business Administration
Zhejiang University of Finance and Economics
Phone: 0086-13764812883,Email:ylshen@zufe.edu.cn
Education Qualification
Boston University, School of Management, Boston MA 2004
PhDin Operations Management
University of Cincinnati,Cincinnati Ohio1999
MS in Physics
Beijing Normal University, Beijing China 1994
MS in Physics
FudanUniversity,Shanghai China 1991
BS in physics
Academic Employment
Zhejiang University of Finance and Economics, China 2016.10-Now
Professor of Management
Shanghai University,China 2014.11-2016.9
Professor of Management
Donghua University,China 2013.6-2014.10
Associate Professor of Management
Shanghai University of Finance and Economics,China 2007.9-2013.5
Assistant/Associate Professor of Management
Macau University of Science and Technology,Macau 2006.9-2007.8
Assistant ProfessorofManagement
Malaysia University of Science and Technology,Malaysia 2004.9-2006.6
Assistant Professor of System Management
Research Fields
· Supply Chain Management:Supply management,Channel management
· Platform Economics: Online advertising, E-Commerce
Research Funding
· National Science Foundation of China,Ads planning and user behavioral forecasting in display advertising, 2014-2017, RMB560,000, principal investigator.
· National Science Foundation of China, Sourcing strategies for a short-lifecycle product with substitutable parts, 2011-2013, RMB 200,000, principal investigator.
Published Papers
1. Yuelin Shen. 2017. Pricing contracts and planning stochastic resources in brand display advertising.Omega: The International Journal of Management Science. Article in Advance.
2. Yuelin Shen. 2017. Platform retailing with slotting allowance and revenue-sharing.The Journal of the Operational Research Society. Online First.
3. Yuelin Shen.2017. Forecasting online user activeness for behavioural targeting: the effect of data sampling.International Journal of Internet Marketing and Advertising. 11, 271-286.
4. Yuelin Shenand Sean P. Willems. 2014.Modeling sourcing strategies to mitigate part obsolescence.European Journal of Operational Research. 236, 522-533.
5. Yuelin Shen.2013. Multi-item production planning with stochastic demand: a ranking-based solution. International Journal of Production Research. 51, 138-153.
6. Yuelin Shenand Sean P. Willems. 2012. Sourcing strategies for the short-lifecycle products.International Journal of Production Economics. 139, 575-585.
7. Yuelin Shenand Sean P. Willems. 2012. Coordinating a channel with asymmetric cost information and the manufacturer’s optimality.International Journal of Production Economics. 135, 125-135.
8. Yuelin Shen.2008.Reactive tabu searchin a team-learning problem.INFORMS Journal on Computing.20, 500-509.
[UT-Dallas top 24 business journals]
Working papers
9. Yuelin Shen,Sean P. Willems and Yue Dai. Channel selection and contracting format in the presence of a retail platform. Under revision for the 5th-round review atProduction and Operations Management.
10. Yuelin Shen,Xiaodong Yang and Yue Dai. The Manufacturer-retail platform interaction in the presence of a weak retailer. Submitted for review atInternational Journal of Production Research.
Book Chapters / Refereed Proceedings / Others
11. Yuanyuan Zhang andYuelin Shen. 2017. Analysis and Prediction of P2P Online Lending Platform--Based on Binary Logistic Regression Model.7th International Workshop on Computer Science and Engineering, Beijing, China, (2017) 1289-1295.
12. Yuelin Shen. ShenZhen HaiGe Logistics: practicing the reverse logistics. A case chapter inService Economics, edited by Chunhui Gan, in Chinese.
13. Yuelin Shen. Regulated supply contracting in the presence of a spot market.Proceedings of
the third international conference on operations and supply chain management. Wuhan,
China, (2009) p184-188 [refereed].
