Associate Professor

Dean of Marketing Department

School of Business Administration

Zhejiang University of Finance and Economics

No. 18 Xue Yuan Street

 Hangzhou, P.R.China 310018

Phone: (86) 139-5716-7561

Email: yc@zufe.edu.cn

Ying Chen is Dean of Marketing Department of School of Business Administration, Zhejiang University of Finance & Economics, China. Her research interests include maker culture, digital creative industries. She is one of scholar leaders in designing and evaluating Hangzhou Creative Indices in 2008, Hangzhou Animation Industries Competitive Indices in 2013, Hangzhou Countries and Cities Beautiful Indices in 2014. She has published two books on creative cities: Optimization Design and Application Research on Environment of Creative Industry Agglomeration Districts (Zhejiang University Press, 2012), Creative City: Analyzing Eight Major Segments of Hangzhou Cultural and Creative Industries (Zhejiang University Press, 2013).

ACADEMIC EMPLOYMENT

2016.03—2017.03   Visiting Scholar, Curtin University, Centre for Culture and Technology, Digital China Lab, Australia.

2015.09—present     Associate Professor, Zhejiang University of Finance and Economics, School of Business Administration, Hangzhou, P.R. China

2006.12—2015.08    Assistant Professor, Zhejiang University of Finance and Economics, School of Business Administration, Hangzhou, P.R. China

2013.09—2015.03    Project Coordinatorof joint program of B.A. in Professional Sales with University of Toledo, USA and Zhejiang University of Finance and Economics, China

RESEARCH INTERES

Maker Culture                  Digital Creative Industry

Creative Industrial Cluster         Creative Economy

REFEREED JOURNAL PUBLICATIONS

[1] Ying Chen, Can Wu. The hot spot transformation in the research evolution of maker, Scientometrics, 2017, 113(3), 1307-1324. DOI:10.1007/s11192-017-2542-4.

[2] Michael Keane, Ying Chen. Entrepreneurial solutionism, characteristic cultural industries and the Chinese dream, International Journal of Cultural Policy. 2017. DOI: 10.1080/10286632.2017.1374382.

[3] Michael Keane, Ying Chen (2017), ‘Digital China, from cultural presence to innovative nation’ Asiascape: Digital Asia, 4, 52 -75. DOI：10.1163/22142312-12340068.

[4]Keane, Michael，Ying Chen and Wen Wen (2018), The Creative Economy, Digital Disruption and Collaborative Innovation in China. Edited by Luciana Lazzeretti, Marilena Vecco. Creative Industries and Entrepreneurship: Paradigms in Transition from a Global Perspective. Edward Elgar Publishing. 2018

[5] Pentina, I., Zhang, L., Bata, H., and Chen, Y. “Exploring Privacy Paradox in Information-Sensitive Mobile App Adoption: A Cross-Culture Comparison,” Computers in Human Behavior, 2016, 65, pp. 409-419

[6]Ying Chen. The construction and empirical research on "beauty index" A case study of Tonglu county in Hangzhou[J]. Journal of Fujian Agriculture and Forestry University ( Philosophy and Social Sciences). 2017, 20(2) : 1-6.

[7] Ying Chen. The Construction and Evaluation of Integrated Innovation Indices of Culture and Science ＆ Technology[J]. Science and Technology Management Research, 2016, 10:44-49.

[8] Ying Chen, Changchun Gao. Research on Evaluation of Creative Enterprises Competitive Advantages [J]. Techno-economics and Management Research. 2013, 04:36-40.

[9] Ying Chen. Optimization Design of Environment of Creative Enterprise Agglomeration Districts: Based on Competitive Advantages Perspective [J]. Finance & Trade Economics.  2012(6): 124-130.

[10] Ying Chen. Practices of Creative Industry Development of Newly Industrial Economics and Its Implications [J]. Asia-Pacific Economic Review. 2011, 06:13-17.

[11] Ying Chen, Changchun Gao, Kejing Zhang. Research on Creativity Index and Index System in Zhejiang Provincial [J]. Science & Technology Progress and Policy. 2010, 27(2): 116-119.

[12] Ying Chen, Xue Gong, Changchun Gao. Comparison and Analysis of Global Creativity Index [J]. Soft Science. 2010, 24(12):30-33.

[13] Ying Chen. The Rise of Agriculture Landscape and Development Principles [J]. Economist. 2008, (3):124-126.

RESEARCH PROJECT

[1]Zhejiang Provincial Philosophy and Social Sciences Key Research Base Fund (Zhejiang Research Center of Communication and Cultural Industry): “The Development Pathway of Zhejiang Culture Industry from the Integration of Culture, Science and Technology”（NO.13JDCB02Z）.2013.07--2017.12

[2] Soft Science Project of Zhejiang Provincial Science and Technology Department: “The Integration of Culture, Science and Technology: Studying the Development Strategies of Zhejiang Creative Industry”（NO.2013C35053）. 2013.07—2018.1.

[3] Zhejiang Provincial Philosophy and Social Sciences Fund: “Research on Zhejiang CreativeIndices and Creative IndicatorSystem” (NO.08ZXSJ030YB). 2008.06--2008.12.

[4] Zhejiang Federation of Humanities and Social Sciences Circles Key Research Project: “TheIntegration and Innovation of Culture, Science and Technology – Studying the Development Models and Strategies of Creative Industry” (NO.2013Z01).2013.07--2014.06.

[5] Zhejiang Federation of Humanities and Social Sciences Circles Key Research Project: “TheDevelopment Strategies of Zhejiang Cultural CreativeIndustry Clusters and InternationalPractices” (NO. 2012Z51).2012.07--2013.06.

[6] Zhejiang Federation of Humanities and Social Sciences Circles Universal Key Project: “The Creative City–-Analyzing Hangzhou Top 8 Culture Creative Industries” (NO. 13). 2010.09--2011.12.

[7] Hangzhou Philosophy and Social Sciences Fund (Key Project): “The Comparative Study of International Cultural Creative Cities and Development Strategies of Hangzhou” (NO.A10SH03).2010.09--2011.07.

[8] Zhejiang Federation of Humanities and Social Sciences Circles Key Research Project: “The Competitiveness and OperationStrategies of Zhejiang Cultural CreativeCities” (NO.2009Z13).2009.09--2010.10.

[9] Hangzhou Philosophy and Social Sciences Fund (Key Project): “The Development Strategies of Hangzhou Creative Economy and Its Creative Indices” (NO.A08YJ01).2008.09--2009.07.

[10] Zhejiang Federation of Humanities and Social Sciences Circles Key Research Project: “The Evaluation, Comparison and Upgrading Strategies of Zhejiang Cities Creative Competitiveness” (NO.2011Z25).2011.07--2012.07.

[11] Zhejiang Federation of Humanities and Social Sciences Circles Research Project: “TheDynamic Integration betweenCreative Industry and Traditional Industry from Collaborative Innovation Perspective – Case Study of Zhejiang Province” (NO.2013B049).2011.07--2012.07.

[12] Shanghai Soft Science Project(Science & Technology Innovation Planning): “The Environmental Optimization of Shanghai-based Creative Enterprises Clustersfrom the Perspective of Culture, Science and Technology” (NO.12692106800).2012.07--2013.06.