Feng Juan,is an associate professor, a master's supervisor, PhD in Management from Tongji University, Postdoctoral Fellow in Applied Economics from Zhejiang University of Finance and Economics, Visiting Scholar at the School of Business and Law, Coventry University, UK (April 2019 August 2020), and a Corresponding Review Expert for the National Social Science Fund.
Course Leader for Brand Management, member of the Chinese Association for Market Research in Higher Education Institutions, member of the Chinese Society of Ergonomics, and member of the Chinese Society for Technical Economics, and an Anonymous reviewer for journals such as Cleaner Production and Asian Business and Management.
Main research interests:digital marketing, brand management, green consumption, neural network marketing, and related policy research.
Main courses:Brand Management, Business Negotiation, Cross cultural Communication (for international students), Business Negotiation Art and Communication Wisdom, Brand Thinking and Personal Growth Training, etc.
Department:Department of Marketing, School of Management, Zhejiang University of Finance and Economics
E-mail:juan_von@zufe.edu.cn
Address:413 East, School of Management, Zhejiang University of Finance and Economics, No. 18 Xueyuan Street, Xiasha Higher Education Park, Hangzhou City (postcode: 310018)
I.SelectedRepresentative Papers
Corresponding Author (2025). “Fusion of KANO theory and Attention-BiLSTM models for user demand analysis and trend prediction”. Information Fusion, SCI Q1.
Corresponding Author (2023). “Take heed of those you reject: a candidate’s view of employer reputation”. Journal of Product and Brand Management, SSCI Q2.
Corresponding Author (2023). “Information diffusion prediction based on cascade sequences and social topology”. Computers and Electrical Engineering, SCI Q2.
Corresponding Author (2022). “Joint Promotion of Online Retail Based on Promotional Effort under the Shopping Festival Background”. Computational Intelligence and Neuroscience, SCI Q2.
Feng Juan, Wu Jianwei. Research on the Formation Mechanism of Business Districts Based on Consumer Search Costs. Chinese Journal of Management Science, 2012(5): 185-192.
Feng Juan, Wu Jianwei. Construction and Optimization of Growth Quality Indicator System for Business Districts. East China Economic Management, 2012(5): 95-98.
Feng Juan, Wu Jianwei, Chen Zhen. Evaluation Research on the Growth Quality Index of Business Districts. Album of Chinese Journal of Management Science, 2011(11).
II. Monographs, Textbooks and Reports
Brand Management Theory and Practice in the Digital Intelligence Era, Key New Liberal Arts Textbook of Zhejiang Provincial 14th Five-Year Plan, Chief Editor, 2026, China Machine Press.
Green Management Cases and Experience in Zhejiang — Water Pollution Governance Volume, Economic Management Press, June 2020.
Postdoctoral Research Report: “Research on the Current Situation, Problems and Countermeasures of Water Resources Management in the Qiantang River Basin”, June 2018.
Feng Juan. Which Business Districts Will Thrive? — Research on Shanghai Business Districts Based on Consumer Search Costs, Tongji University Press, November 2016.
III. Selected Presided or Participated Projects
General Project of National Social Science Fund, No.24BGL124, Research on the Generation Mechanism, Governance Framework and Response Mechanism of Group Social Responsibility Absence in Digital Marketing, Oct 2024 – Dec 2027, Funding: 200,000 RMB, Ongoing, Principal Investigator;
Key Teaching Reform Project of Zhejiang Provincial 14th Five-Year Plan, Innovation and Practice of International Innovative Talent Training Serving the National Artificial Intelligence Strategy, Dec 2024 – Dec 2026, Funding: 50,000 RMB, Ongoing, Core Participant;
Zhejiang Provincial Ideological and Political Teaching Research Project for “Brand Management”, July 2022, Principal Investigator, Completed;
University-level First-class Online-Offline Blended Course “Brand Management”, Aug 2021, Principal Investigator, Completed;
Ideological and Political Teaching Research Project of “Brand Management”, Nov 2021, Principal Investigator, Completed;
General Program of National Natural Science Foundation of China, No.71771195, Research on Computational Experiment and Decision Optimization Method for Multi-agent Collaboration in Data-driven Complex Supply Chain Networks, Jan 2018 – Dec 2021, Funding: 470,000 RMB, Concluded, Participant;
The 2nd Batch Teaching Reform Research Project of Zhejiang Provincial Higher Education under the 13th Five-Year Plan, Embedded Practical Teaching Mode of Management Wisdom and Innovation & Entrepreneurship Module Courses under the Background of New Business: A Case Study of the General Education Course Art of Business Negotiation and Communication Wisdom, Dec 2019 – Dec 2021, Funding: 30,000 RMB, Concluded, Participant;
General Project of Department of Social Sciences of the Ministry of Education, No.16YJA630022, Research on Spillover Effect of Food Safety Crisis and Category Substitution Behavior, July 2016 – July 2019, Funding: 100,000 RMB, Concluded, Participant;
Key Soft Science Project of Zhejiang Provincial Department of Science and Technology, No.2013C25078, Research on Problems and Countermeasures for Ecological Cultivation and Upgrading of Marine Industry in Zhoushan New Area, Oct 2013 – Dec 2015, Funding: 50,000 RMB, Concluded, Principal Investigator;
IV. Awards and Honors
(1) Third Prize and Second Prize in the 3rd and 4th University Teacher Teaching Innovation Competition, Jan 2023, Jan 2024;
(2) Special Prize of University Teaching Achievement Award: Marketing Talent Training Model of China-US Cooperative Program with “One Core, Two Wings and Four Drives” from the Perspective of AACSB Core Competencies, Rank 4/5, July 2022;
(3) Excellent Comprehensive Tutor and Excellent Class Teacher at College Level, 2021;
(4) “Context Embedding, Practical Immersion and Collaborative Empowerment: Innovation and Practice of New Marketing Talent Training Model under the Background of New Business”, Second Prize of Excellent Teaching Achievement awarded by China Marketing Association of Universities, Rank 4/4, Dec 2020;
(5) Excellent Supervisor for Further Study Promotion of the University, May 2019;
(6) Two student projects “Yifu” Campus Cultural T-shirt and “Yuejia” were approved as National Innovation and Entrepreneurship Training Programs, 2018;
(7) Guided student project “Yunqi Town — Where Dreams Take Off in the Cloud” to win the First Prize in Provincial Economic Management Case Competition; the “Yifu” Campus Cultural T-shirt Project obtained approval of Provincial Xinmiao Talent Program and the First Prize in University Innovation and Entrepreneurship Competition respectively, awarded Excellent Supervisor, 2017.
