I. Personal Profile
Gao Youjiang, Male, Han ethnicity, born in Xinghua, Jiangsu Province. Ph.D., Lecturer at the School of Management, Zhejiang University of Finance & Economics. He obtained his Ph.D. from the University of Hull, UK.
Research Interests:AI Marketing, AI Advertising, Consumer Freedom, Social Enterprise
Courses Taught:International Marketing (English), International Marketing, Marketing (Bilingual), Marketing
Department:Department of Marketing, School of Management, Zhejiang University of Finance & Economics
Email:676346759@qq.com
Address:School of Management, Zhejiang University of Finance & Economics, No. 18 Xueyuan Street, Xiasha Higher Education Park, Hangzhou, China (Postal Code: 310018)
II. Research Projects
1.Principal Investigator, Zhejiang Provincial Natural Science Foundation of China (Exploratory Project):Research on the Impact Mechanism of Artificial Intelligence Marketing on Consumer Autonomy, Nov. 2020 – Dec. 2023.
2.Principal Investigator, Zhejiang Provincial Philosophy and Social Sciences Planning Project:Research on the Mechanism Optimization and Implementation Path for Governing Consumer Autonomy Dilemmas under Digital and Intelligent Advertising, Jun. 2023 – Dec. 2026.
3.Participant, Zhejiang Provincial Natural Science Foundation of China (Exploratory Project):Research on the Intertemporal Psychological Choice Mechanism of Green Lifestyles and Flexible Intervention Policies, Nov. 2019 – Dec. 2022.
4.Participant, National Social Science Fund Key Project:Research on Modern Regulatory Policies for Comprehensively Promoting Green Consumption 3.0, Nov. 2018 – Dec. 2021.
III. Publications
1.Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective[J].Journal of Research in Interactive Marketing, 2023.
2.Wenhua dacai (great cultural talent): paradoxical discourses and practices in the revival of Confucian classical education in contemporary China[J].Asia Pacific Education Review, 2023.
3.The Historical Excavation and Reconstruction of the Consumer Subject[J].Chinese Journal of Management, 2019.
4.The Negative Effects of Artificial Intelligence Advertising: A Theoretical Perspective Based on the Customer Journey[J].Journal of Jiangnan University (Humanities & Social Sciences Edition), 2024, 23(4): 51-64.
5.Management of Beautiful Countryside in Zhejiang[M]. Economic Management Publishing House, 2020.
6.Drivers for Individuals to Become Social Entrepreneurs: Construction of a Literature-Based Theoretical Model[J].Tribune of Study, 2019.
7.Research on the Knowledge Roots of Social Enterprises from the Perspective of Organizational Imprinting[J].Journal of Guangxi University of Finance and Economics, 2018.
8.Research on the Transformation of Consumer Subjectivity under the Influence of Advertising[J].Journal of Economic and Management Sciences, 2025.
