Training Process

当前位置: 首页  >>  人才培养  >>  国际研究生  >>  Training Process  >>  正文

2022级MBM答辩公告

2025年05月23日

一、答辩时间

2025年5月26日(周一)下午13:00


二、答辩地点

5号楼416


三、答辩委员会组成人员名单

答辩委员会

姓名

职称

工作单位

主席

奉小斌

教授

浙江理工大学

委员

谢凤华

教授

浙江财经大学

张维维

副教授

浙江财经大学

诸立超

副教授

浙江财经大学

吴轶珂

讲师

浙江财经大学

秘书

徐一格

研究生

浙江财经大学


四、答辩论文

序号

论文题目

姓名

1

Research on Factors Influencing Customer Engagement on C2C Digital Platforms:

An Investigation of Poshmark in Second-hand Market

SOUFIANE AYOUB

2

Research on the relationship between Al technology and customer's purchase intention:

evidence from Uzbekistan

Azimjon Azimov

3

Brand Social Responsibility, Brand Image, and Consumer Purchase Intention

in the Context of Socia Media: taking OZON as an example

FILINOVA ANNA

4

Minimalism or Consumerism?

The Impact of Green Brand Strategies on Consumer Behavior

Mahjoub Razzouk

5

Examining the Impact of Supply Chain Risk Management on Organizational Performance

Through Customer Service Mediation: The Case of Cameroon Agro-Industrial

TANDIA TAMBA

6

The Role of Gamification in Enhancing customer Trust in Product Quality in online

shopping in Central Asia

Haidarzoda Shahrom

7

The Impact of Corporate Social Responsibility Perception on Brand Reputation

and Purchase Intention in the Beauty Industry

AHLLAL FATIMA-ZAHRA

8

The Role of Trust and Brand Attachment in Influencer Marketing:

A PLS-SEM Analysis of Beauty Consumers’ Purchase Intentions

RAILLANI YOUSSEF

9

Influence of Environmental Awareness, Green Packaging, and Green Perceived Value

on Actual Purchase Decision in Zimbabwe’s Fast Food Sector

MAMOMBE MWAYI TUNGAMIRAI

10

THE IMPACT OF AI ON SERVICE QUALITY IN ETHIOPIAN AIRLINES

MENGISTU DAGMAWI DEMELASH

11

The influence of Psychological Capital on Job Performance

in the context of Technological progress and Affective Commitment as a mediator

EMELIANOVA EKATERINA

12

Using AI to Transform Healthcare Workforce Management and

Patient Engagement in Zimbabwe

JASPER MUYAMBO



浙江财经大学管理学院

2025年5月23日