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Faculty |
Research Interests |
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Ainsworth Bailey
Ainsworth.Bailey@Utoledo.edu |
· Effects of celebrity endorsers; media such as social media; and various promotional tools on consumer decision making and behavior
· Retail theft and efforts to co-opt retail employees in dealing with internal retail theft
· Breach of promise, as evidenced by non-fulfillment of promotional offers
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Bashar Gammoh
Bashar.Gammoh@Utoledo.edu
|
· Brand leveraging strategies (e.g., brand extensions, co-branding, brand alliances
· Branding and brand management issues as related to sales management, consumer behavior, and international marketing
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Michael Mallin,
Michael.Mallin@utoledo.edu |
· Salesforce Motivation and Performance
· Salesforce Leadership and Management issues including compensation, evaluation, control and trust
· Each of the above issues in an Intergenerational, International, and Cross-cultural context.
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Iryna Pentina, Iryna.Pentina@Utoledo.edu
|
· Internet and social networks marketing
· Online consumer behavior
· E-business and e-commerce
· Marketing communications and their synergies (how advertising, PR, direct mail, email and search engine marketing work together)
· International aspects of the above
|
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Ellen Pullins,
Ellen.Pullins@utoledo.edu |
· Salesforce Motivation and Performance
· Salesforce Leadership and Management
· Each of the above issues in an Intergenerational, International, and Cross-cultural context.
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Thomas Sharkey
Thomas.Sharkey@Utoledo.edu |
· Exporting, foreign direct investment, higher education, family business, and strategy
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Stanford Westjohn, Stanford.WestJohn@utoledo.edu
|
· International consumer behavior. This includes the study of how an individual’s attitudes, beliefs and actions towards:
a) global versus local brands,
b) imagery in advertising,
c) brand country-of-origin, and
d) multinational corporations in general
is affected by cultural differences and by how individuals view the world, e.g. as a global community. |
